Sunday, November 18, 2018
Fordistas

The Falcon

Take a drive down memory lane with us. On this day in 1959, Ford Motor Company unveiled the Falcon, a new concept in automotives. During this time, American families were in the market for second cars but were no longer interested in the large flashy sedans of the 50’s. Enter the Falcon; the first in what would be a long history of smaller, affordable vehicles. The goals of Falcon designers were to keep the size and weight (and subsequently, price)  of the vehicle down while allowing room for six passengers. It went on to sell by the millions.

Fun fact; the man regarded as the “father of the Falcon” who was briefly President of Ford was Robert McNamara. McNamara left Ford to become the US Secretary of Defense, serving under Presidents Kennedy and Johnson.

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