You’ll like our car more than your car – that’s the basic premise behind Ford’s long-runnning Swap Your Ride . Spokesmen Mike Rowe from Dirty Jobs and the multicultural man of many talents Cristian De La Fuente travelled the country to get real people behind the wheel of a Ford for the campaign. The result was usually, well… the enthusiastic swapping of their rides.
Cristian and his crew recently filmed a portion of Swap Your Ride in Miami, the place he and his Mustang convertible call home. South Florida Ford dropped in on the shoot at the historic Biltmore Hotel in Coral Gables to chat with the star and the Ford team about what has made Swap so successful.
The promotion runs until the end of May, letting customers trade in another manufacturer’s vehicle in return for zero-percent APR financing and $1,000 cash back.