Truly cool companies know that the coolest moves are made of and with cool of many dimensions. Take Invicta. Not only did the Hollywood Florida-based watchmakers tie their name to one of the most iconic cars of all time (Ford’s Shelby Cobra), they did so via the talents of an artist whose time has come (EVL World’s Erni Vales); a move which is cool by association (car, artist, natch), and in (unintended?) pun (watch = time). It also cleverly implies Invicta’s devices might have the capacity to deliver more than mere data — providing of course the wearer is cool enough to be able to tell all time when their time has come.
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